Product Owners are most often associated with Scrum as the role was born out of the Agile Scrum framework. The number one duty for any Product Owner is to maximize value from the product backlog. This could mean building new features that will attract new users to the product or maintaining existing functionality so that the user base continues to utilize the product. Other duties can include working with stakeholders, prioritizing the backlog, creating a product vision, and refining User Stories.
"A product owner is a key role in Agile development, responsible for representing the interests of stakeholders, prioritizing features, and ensuring the delivery of a valuable product."
In non-Agile frameworks, the Product Owner (aka PO) role may be fulfilled by a Product Manager (aka PM). Some companies may use the role titles interchangeably, though it is important not to confuse the Product Manager role with the Project Manager role, both of which share the “PM” abbreviation. The Product Manager is concerned with product value as it relates to users, whereas the Project Manager is more concerned with schedules/timelines and the evaluation/management of resources.
Getting certified offers a number of benefits. The most obvious benefits include the possibility for a higher salary, meeting a qualification for a job posting, or simply learning skills that can help you be better at your existing role. One benefit that often gets overlooked is the ability to shape conversations where you are currently working. With the right certification and the right mindset, you can make yourself an invaluable asset through your knowledge of frameworks and techniques. This may not only provide you with the foundation to be a great employee or job candidate, but add to your arsenal of knowledge and allow you to become a true agent of change.
Discover the array of esteemed certifications curated to propel your journey as a Product Owner. Click on your proficiency tier to uncover the certifications that best resonate with your professional trajectory.
